- SIZE AND GROWTH OF THE B2C MARKET
- WHAT SELLS WELL ON THE INTERNET
- CHARACTERISTICS OF SUCCESSFUL E-TAILING
CLASSIFICATION BY DISTRIBUTION CHANNEL
- Direct marketing by mail-order retailers that go online
- Direct marketing by manufacturers
- Pure-play e-tailers
- Click-and-mortar retailers
- Internet (online) malls
Direct marketing
Broadly:
Marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.
- Direct Sales by Manufacturers
- Pure-Play E-Tailers
lvirtual (pure-play) e-tailers
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.
Click-and-mortar retailers
Brick-and-mortar retailers that offer a transactional Web site from which to conduct business.
- Brick-and-mortar retailers
Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.
- Multichannel business model
A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores).
Retailing in Online Malls
Referring directories
lMalls with shared services
OTHER B2C MODELS AND SPECIAL RETAILING
REAL ESTATE ONLINE
lINSURANCE ONLINE
ONLINE STOCK TRADING
- The Risk of Trading in an Online Stock Account
Electronic (online) banking or
e-banking
Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.
HOME BANKING CAPABILITIES
VIRTUAL BANKS INTERNATIONAL AND MULTIPLE-CURRENCY BANKING
ONLINE FINANCIAL TRANSACTION IMPLEMENTATION ISSUES
- Securing Financial Transactions
- Access to Banks’ Intranets by Outsiders
- Imaging Systems
- Fees Online Versus Fees for Offline Services
- Risks
OVERVIEW OF ELECTRONIC RETAILING
electronic retailing (e-tailing)
- Retailing conducted online, over the Internet.
e-tailers
- Retailers who sell over the Internet.
PERSONAL FINANCE ONLINE
- Online Billing and Bill Paying
- Taxes
ON-DEMAND DELIVERY OF PRODUCTS
- e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.
- on-demand delivery service Express delivery made fairly quickly after an online order is received.
- Shopping portals Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.
- Shopping robots (shopping agents orshopbots) Tools that scout the Web on behalf of consumers who specify search criteria.
- “SPY” SERVICES
- Wireless Shopping Comparisons
- BUSINESS RATINGS SITES
- TRUST VERIFICATION SITES lOTHER SHOPPING TOOLS
- SUCCESSFUL CLICK-AND-MORTAR STRATEGIES
- Speak with one voice
- Leverage the multichannel
- Empower the customer
Disintermediation:
The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain. Reintermediation The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles. Cybermediation (electronic Intermediation:
The use of software (intelligent) agents to facilitate intermediation. Channel conflict Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.
- DETERMINING THE RIGHT PRICE
- PRODUCT AND SERVICE CUSTOMIZATION AND PERSONALIZATION
- FRAUD AND OTHER ILLEGAL ACTIVITIES
- HOW TO MAKE CUSTOMERS HAPPY
- Online Billing and Bill Paying
- Taxes
ON-DEMAND DELIVERY OF PRODUCTS
- e-grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.
- on-demand delivery service Express delivery made fairly quickly after an online order is received.
- Shopping portals Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.
- Shopping robots (shopping agents orshopbots) Tools that scout the Web on behalf of consumers who specify search criteria.
- “SPY” SERVICES
- Wireless Shopping Comparisons
- BUSINESS RATINGS SITES
- TRUST VERIFICATION SITES lOTHER SHOPPING TOOLS
- SUCCESSFUL CLICK-AND-MORTAR STRATEGIES
- Speak with one voice
- Leverage the multichannel
- Empower the customer
Disintermediation:
The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain. Reintermediation The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles. Cybermediation (electronic Intermediation:
The use of software (intelligent) agents to facilitate intermediation. Channel conflict Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.
- DETERMINING THE RIGHT PRICE
- PRODUCT AND SERVICE CUSTOMIZATION AND PERSONALIZATION
- FRAUD AND OTHER ILLEGAL ACTIVITIES
- HOW TO MAKE CUSTOMERS HAPPY
ONLINE BANKING: CONCEPTS AND OBJECTIVE
To offer innovative approaches to meet changing needs of today’s banking customer, helping them to stay ahead in this emerging competitive market
To offer a wide range of investment banking products to help identify and achieve financial objectives of customers lTo seize opportunities to build capabilities and share in both well-established and emerging markets
To strengthen strategic presence in key markets
To benefit from the major structural changes occurring in Europe through the acquisition of the investment banking business of Schroeder
To be a leader in electronic payments and commerce on the Web by introducing new internet-based applications to customers
To continue building capability on the internet through the leadership of the new Internet Operating Group
With the fast development of various e-business solutions companies seek for new opportunities to get in touch with customers and build new type relationships. If in planning everything looks pretty simple and straightforward, in reality there are a lot of issues that shall be considered prior to launching full scale implementation. E-tailing is exactly this kind of beast. It brings a lot of operational and financial benefits, but it needs to be tamed (Papers4you.com, 2006).